This week I’ve been asked the
question of, “Is intentionally deemphasizing bad news the same as distorting
graphs and charts to deemphasize unfavorable data? Why or why not?” which isn’t
exactly something that I would put much thought into, so I had to go to my
trusty text book.
Chapter 8 of Bovee and Thill’s
Business Communication Essentials: A Skills-Based Approach, is all about
delivering negative messages. On page 198, they talk about how you don’t want
to overemphasize bad news, but you also don’t want to overly deemphasize bad
news.
So using this information to look
at the original question asked, I see deemphasizing bad news vs. distorting
graphs and charts to deemphasize unfavorable data as very different things.
Data on charts and graphs are
supposed to represent facts, and if these are altered in an attempt to downplay
how bad things are, then they aren’t displaying the facts in the most clear and
concise way possible which could lead to misunderstanding and confusion. If I
worked for a company where the higher ups used such tactics, I would feel lied
to, like things were being hidden from me and in a company setting that would
be very bad for business and, to put it bluntly, who would want to work for an
untrustworthy company?
Deemphasizing bad news,
responsibly, in a business setting is still stating the facts, possibly in a
more positive light. It could also be used to keep moral up and encourage a
change wherever possible to make improvements throughout the company.
So, to me, not only are these both
very different but they also have different effects in a company setting. One
positive and one negative.
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